A Study of the Factors Influencing the Perceived Usefulness of E-Government Services among Academic and Administrative Staffs of University of Co-operative and Management, Sagaing (UCMS)
Toe Toe Aung *
International Leadership University, Myanmar.
Swe Swe Mar
University of Cooperative and Management Sagaing, Myanmar.
Htet Wai Wai Kyaw
University of Cooperative and Management Sagaing, Myanmar.
Richard Dare
University of Cooperative and Management Sagaing, Myanmar.
*Author to whom correspondence should be addressed.
Abstract
This research aimed to analyze the factors influencing citizens’ perceived usefulness of electronic government in Myanmar especially focus in academic and administrative staffs of University of Cooperative and Management Sagaing. The researcher developed a conceptual framework with five factors. A quantitative method is used in order to analyze this study in Myanmar and focus area of academic and administrative staffs of University of Cooperative and Management Sagaing. A purposive sampling method was used by focusing on government staffs’ perceptions and 142 staff citizens were selected. This study was analyzed by using multiple regression analysis to explore the relationship between the perceived usefulness and its external factors in technology acceptance model. It was found that the external variables: image of using E-Government services, the subjective norms and trust of the internet are significantly related to the perceived usefulness of E-Government services while the belief is not. The subjective norms and image were significant, while the belief was not. Trust of the internet TOI was significant and negative relationship to the PU of E-Government services. This research could be interesting to the information systems consultants, experts and specialists who provide and study the factors influencing consumers’ acceptance of electronic government services.
Keywords: TAM, electronic government, citizens, perceived usefulness of E-Government